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About Us


Meet the Adams and Associates Team

Adams and Associates are a team who think 'outside the box'... Dynamic and creative individuals who specialise in helping their clients to identify the problems which inhibit their growth, and then provide practical cost effective solutions. These are specialists who focus on delivering excellence, to improve their clients bottom line profits.

To view more about individual members of the team please click on their names on the left hand side.


Joe Adams

Although born in the USA, Joe has lived and worked in the United Kingdom since 1970. For twenty years, Joe combined the dual roles of National Sales Manager and Managing Director of Encyclopaedia Britannica UK and Ireland, during which time, through innovative approaches to marketing as well as to people management, he led the company to unprecedented heights of profitability and international acclaim. Especially valuable insights and solutions were incorporated in Joe's ever-evolving course in management skills - appropriately titled MIT (Management in Transition) - and over the years were shared with hundreds of managers worldwide.

In 1995, Joe decided to establish his own management consultancy - Adams & Associates, which specialises in training, coaching and motivation. As an expert on leading management practices, he has worked with a diverse number of clients and has helped many organizations get the best out of their people on a consistent basis. At around the same time, Joe also became CEO of Success Dynamics International Ltd, a consultancy offering specialised counselling in all areas of human resources, which has assisted many other companies to achieve their objectives through better people management. Joe has now spearheaded the continuing evolution of both companies into their current structure, with clearly defined training, consultancy and recruiting departments.

Joe is a widely recognized expert on sales management, who has authored a number of management training programmes, which he has presented all over the world. He is a dynamic and passionate speaker who lectures on a wide range of issues, including marketing and sales, motivation, and strategic management. He has spoken at corporate events, business conferences, conventions and seminars, and Joe has captivated and connected with numerous, enthusiastic audiences throughout the world, helping people excel in both their personal and professional lives.

While continuing to train groups and work as a consultant, Joe also provides one-to-one coaching for senior executives - a highly effective way of passing on his business expertise and life skills, and to assist in individual personal development. By talking to, and observing Joe, many clients have learned to get the best out of people and create synergistic environments.

Joe Adams is a highly effective life and executive coach.  Drawing on a wealth of experience as a successful businessman, coaching and motivating a sales force of 650, he is also a certified NLP practitioner, and an NCFE qualified life coach. 

With a passion for helping others to realise their potential, Joe is an accredited coach for the Institute of Directors, and is also a Chairman of the distinguished Academy for Chief Executives. He is also a mentor with The Prince’s Trust.



Raymond Walley

Raymond is a specialist in the use, training and development of psychometric management instruments.

He is committed to the use of psychometric tools to provide practical, workable solutions for management to solve the challenges that businesses face today. He regularly runs seminars on the use of such systems and lectures at Imperial College, The Executive Committee and The Academy for Chief Executives.

Having played a major role in the development of Personality Survey and Job Scan, he has a deep understanding of their use - singly and in conjunction with other instruments - in a range of applications, from team building and training needs analysis to corporate culture and group dynamics. He is actively involved in the further development of new and existing products linked to the ever-changing demands of commerce and industry.

An experienced trainer, he devises and runs specialist courses, not only in psychometrics but in such areas as Assertiveness and Self Development.


Sue Liburd



HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT CONSULTANT

Sue's experience in the field of HR management and development is wide ranging, having held posts and managed projects in market leading organisations in both the public and private sector. Possessing over 15 years experience in the management and development of people, her focus is on delivering results through improved performance. Sue can make things happen as she acts as a catalyst and architect of change.

Within every working system and relationship within an organisation there is an infrastructure that serves as its glue and thus its foundation. Visible or hidden, this infrastructure connects all the systems to form a cohesive whole. Without these infrastructures there is no business. The unique role of Sue Liburd is that she can impact on the people infrastructure and significantly improve employee performance.

In a climate of increasing workplace legislation, the HR function is under increasing pressure. HR has now to demonstrate how it can support the business process and add value to the bottom line. Increasingly they are being asked to design workplace management strategies that are the key to achieving competitive advantage. Sue Liburd has experience of leading business re-engineering projects, change management initiatives and implementing new employment law legislation to bring about significant change with minimal interruption to business performance.

Sue's focus is on finding business solutions in the area of people management and effectiveness. Competent in all aspects of the HR cycle, i.e., recruitment, selection, performance management, training and development, employee reward schemes, succession planning and workplace legislation.

Possessing a Masters degree in Human Resource Management, teaching, training and general management qualifications, Sue can integrate current management theory with the need for practical application in the workplace.


Emmanuel Aharoni

HUMAN RESOURCES CONSULTANT

Emmanuel Aharoni qualified as a Chartered Accountant. In the late 1970s he deliberately moved into the field of Human Resources - people. He is a member of the Institute of Personnel and Development

He has worked in engineering, brewing, steel trading and house building. He started the personnel department of Westbury Homes and headed it for eight years.

As a consultant he has carried out assignments in engineering, manufacturing, retail, construction, financial services, petrochemicals, computers, telecommunications, transport, the NHS, several types of partnerships and even health farms.

As a trainer, recruiter and developer of people, he works in areas where he has had considerable experience. While he may teach theory, he does this only where it has a practical application.

He often gives seminars on reading people and adapting behaviour accordingly - be it to sell or to manage.


Jack Iacovou

RECRUITMENT CONSULTANT

Jack is an acknowledged expert in Sales, Sales Management, Recruiting, and Business Development. He worked initially as an Accountant with B.T.R. then as an Accident and Health Consultant and Insurance Broker with International Life. Joining E.B.I. in 1972, he became a top Salesman and climbed to the ranks of Sales Management achieving the highest awards of Senior Management.

In 1986 Jack accepted the challenge of National Recruiting, Hiring and Training and Retention for Encyclopaedia Britannica where he was instrumental in the growth and success of the U.K. Company.

Since 1998 Jack has set up Sales Operations overseas and in the U.K. and held positions of Director of Resourcing, Director of Training and Managing Director.

Jack's secret is huge enthusiasm and helping and guiding people to succeed and realise their true potential.


David Bolton

IT Director

A Computer Science graduate, David developed versions 7 and 7.5 of the Analyst system and is a Level 1 trained analyst with Success Dynamics. He recently joined Adams And Associates as their IT Director. With 25 years experience in software development, he has worked for Price Waterhouse (Pre Coopers), British Aerospace, as well as many smaller companies including his own. He also worked as a contractor in the London Clearing House and has over 7 years experience working in finance developing derivatives trading software. He brings 5 years of website development and now advises Adams And Associates on IT within the consultancy, manages the company IT including the Email and websites and is currently developing the online version of Success Dynamics Analyst software.

Company News

Success Dynamics featured in Newspaper

April 14th 2008. Daily Mail's Franchising section featured a paragraph about Success Dynamics Franchising operation with details on how to contact.

Success Dynamics Franchising Launched

Several franchisees have started operation and we have room for one or two more. See Success Dynamics for details or click the menu link.


Joe Adams To Chair an additional A.C.E Group in London...

The Academy for Chief Executives (ACE) recently took steps to start a new group in the Croydon area and have appointed as its new Chairman, Joe Adams Managing Director of Adams & Associates.
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